About Us

FindFinancialAdvisors.com is a Paladin website that provides online services to investors who depend on professionals to achieve their financial goals. We have been educating investors about financial advisors since 2003. We have been helping investors find and evaluate financial planners and financial advisors in their communities since April, 2004. 

1976 to Present

• Our key professionals have worked with investors, institutions, and professionals for more than 30 years 

2000 to 2003

• Our principals conducted four years of extensive investor and financial advisor research for a book that was authored by one of our co-founders

December, 2003

•  Who's Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor was published by John Wiley & Sons.
• The book became the foundation for our investor services

April, 2004

• Our first website (www.PaladinRegistry.com) educated investors about financial advisors and financial planners.

October, 2004

• The website was enhanced to include a free public service that matched investors to local, pre-screened financial planners and  financial advisors. This service included comprehensive documentation for the professionals' credentials, ethics, business practices, and wealth management services.

2004 to 2009

• Thousands of investors used free Registry services each year to learn more about advisors, to find local financial professionals, and to  screen them before they met them
• We launched the FindFinancialAdvisors.com Directory in 2008 so investors could conduct their own searches for all types of financial professionals
• Our blog site, InvestorWatchdog.com, was launched in 2009 to inform investors about investment scams, deceptive industry sales tactics, and other unethical business practices 
• Paladin Registry.org was launched in 2009 to educate investors about selecting high quality financial advisors and reducing their exposure to bad financial advice
• TheInvestment.org and thefinancial.org were launched in 2009 to educate investors about complex financial topics.

Paladin Independence

• FindFinancialAdvisors.com is owned by Paladin Internet Properties, Inc.
• Paladin is 100% owned by professionals who are active in its business
• Paladin is an information services company and not a financial or insurance company
• No financial professional or firm has an equity interest in Paladin
• No financial professional is employed by, licensed by, or affiliated with Paladin
• Paladin is not licensed to sell any of the services or products that are listed in the Directory